Mistake 1: Not Publishing Enough Content

When it comes to running a new website, one of the biggest mistakes I see most beginners make is just not being consistent enough. Maybe you’re not seeing the results you need or you’re just getting a little bit bored with having to produce content all the time. Whatever it is, a lot of people abandon projects and they just don’t publish content regularly enough. You have to be really careful about consistency and make sure you’re publishing some content at least once every month.

Mistake 2: Not Promoting Your Content

I see a lot of people make the mistake of not promoting their content enough, or at all.

It’s really easy to sit behind a laptop and just write new articles and publish content, it’s quite a comfortable position to be in, sitting back on the pool deck with the laptop. When it comes to reaching out to your niche or to other businesses, it can become a little more uncomfortable for a lot of people. They therefore don’t promote their content as well as they could do. In fact some of the best marketers in the world actually spend only 20% of their time creating content and then the other 80% of that time is spent on promoting it and getting it out there. So people can actually read and benefit from it.

Mistake 3: Give Up Creating Content

Some people are excited at the start and post 10 or 20 pages or articles on their website within just a few weeks, to only give up 4 weeks into the project.Then they turn around and ask “Why am I not getting any traffic from Google?”. The problem is that you should be aiming to have like 100+ pages/posts on your site.

10 or 20 pages just isn’t going to cut it, even 50 isn’t that many really. You have to build out a whole website properly before you can even expect any traffic. You have to be very careful about the quality of your content. Is it engaging? Is it better than your competitors? Is it answering a problem? How long is the content? These are all things you should take into account when it comes to content. Not just the quantity of the content you post, but also the quality has to be consistent too.

Analysis of Competitors Websites

  • List of competitors
  • Snippets of competitors
  • We provide recommendations for text copy based on the analysis of competitors websites

Essential Landing Page Elements

  • “Buy” or “Order” button
  • Any advertising on the page
  • Basket on the top of the document
  • Business Hours
  • Calculator
  • Compare with similar items
  • Facebook URL
  • Frequently bought together
  • Google Maps
  • In stock
  • Instagram URL
  • Linkedin URL
  • Live chat
  • New products
  • Payment methods
  • Pinterest URL
  • Price
  • Price list
  • Product feedbacks
  • Product photo
  • Protection with HTTPS protocol
  • Shipping Details and Information
  • Similar/Related items
  • Twitter URL
  • Video
  • Youtube URL

Domain Information

  • Domain Age
  • Domain expiration date (Not available for .au)
  • Website hosting
  • Hosting region
  • IP of the site
  • The number of sites with the same IP
  • NS Records
  • Favicon

Check Your Search Rankings

  • Site positions in Google around the world (+1)
  • All Locations & Languages
  • Country, city or region levels
  • We check local rankings where it matters most
  • High-precision analysis
  • Check search positions in several regions at the same time
  • Monitor the dynamics of search rankings (+1)
  • Available position archive
  • Download position lists in XLS format for selected period
  • Desktop and mobile rankings
  • Top 50 or 100 results

User Metrics

  • Google Analytics
  • Drawing charts
  • % of Bounce Rates
  • View depth of the site
  • Average session time
  • Number of visitors
  • Mobile devices: traffic, bounce rates, visit time (+4)
  • Visits from sources with traffic and bounce rates (+2)
  • Information on the pages with traffic and level of bounce rates (+2)
  • Visits from cities with traffic and bounce rates (+2)
  • Visits from search engines with traffic and bounce rates (+2)
  • Key phrases with bounce rates and traffic from search results (+2)
  • List of all search requests that people used to find your site for one-year period
  • Pages without traffic

Keyword Characteristics

  • Number of main pages in TOP10
  • A list of relevant landing pages
  • The optimal click depth of a landing page
  • Latent semantics (LSI)

On-Page SEO Recommendations

  • Keyword clustering
  • Check landing page relevance
  • Find correct landing page
  • Find the optimal level of the page
  • On-page SEO recommendations
  • Optimal text length
  • Keyword in the main text (+2)
  • Keyword in TITLE (+2)
  • Keyword in DESCRIPTION (+2)
  • Keyword in H1 (+2)
  • Latent semantics (LSI) on the page
  • Number of relevant pages on the site
  • TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4)
  • Estimate the level of the page optimisation

Full SEO Audit

  • Probable Affiliates Check
  • Text Quality Optimisation Test
  • Check for Plagiarism (unoriginal copy)
  • Snippets in Google
  • Number of internal links to landing pages
  • Number of duplicate links on the page
  • Links to other sites
  • Over-spamming in the text
  • Over-spamming in META tags and H1 (+3 factors)
  • Excessive use of bold type
  • Multiple use of the same word in the sentence
  • Multiple use of bigrams in the text and META tags
  • Multiple use of trigrams in the text and META tags
  • Excessive use of headers
  • Skinny pages (with small text)
  • Pages without outgoing internal links
  • Check landing page relevance
  • Pages closed from indexing
  • TITLE = DESCRIPTION
  • TITLE = H1
  • DESCRIPTION = H1
  • H1 = H2, H3, H4
  • TITLE duplicates
  • DESCRIPTION duplicates
  • Not filled TITLE, DESCRIPTION (+2)
  • Number of indexed pages in Google (+2)
  • Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4)
  • Landing pages in the sitemap.xml
  • Non-indexed landing pages
  • Landing pages URLs history
  • Adult content
  • Swear words and profanity

Technical Audit

  • Errors 403, 404
  • Errors 500, 503, 504
  • Not Responding pages
  • Critical HTML errors
  • W3C HTML Validator
  • Multiple redirects
  • Lost images
  • Lost JS
  • Lost CSS
  • Lost files
  • Multiple TITLE tags
  • Multiple DESCRIPTION tags
  • Multiple KEYWORDS tags
  • Multiple H1 tags
  • Pages with rel = “canonical”
  • Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs
  • Correct 404 status code header
  • Duplicate pages
  • Mobile HTML optimisation
  • HTML size optimisation
  • Page speed time
  • Large pages
  • 3 types of Sitemap.xml errors (+3)
  • 27 types of Robots.txt errors (+27)
  • Tag Length: TITLE, DESCRIPTION, H1 (+3)
  • SSL Certificate Checker (+7)
  • Check if the Domain or IP is Blacklisted
  • Pages with program’s error messages
  • Check a website response from User-agent
  • Test the availability of your website from locations worldwide
  • Test the website for Cloaking
  • Test if some search engine is blocked by the website
  • Check a website response from mobile
  • 3 types of External files. (+3)

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