The internet is extremely huge. Google alone lists over 3 billion sites, looking at one each second of the day would take you over 99 years to view them all.

With this, many people can do also build websites design, but how many can actually design a website. The design element is so important and so often overlooked.

If you send out a brochure to your customers, or potential customers, and the brochure is poor quality, what type of image will this reflect on your business? A poor website will do exactly the same.

Colours

When designing a website a very important task is to remember colour co-ordination. Ideally you should aim for a maximum of three main colours, with some subtle variations and tints of these. By using more you run the risk of colours that clash and ultimately less easy on the eye for visitors.

Navigation

Colour co-ordination and navigation are top priorities. If your site isn’t easy to navigate, people will not stay to take in your information. Once you site is designed ask some family or friends to test it out. The easier your website is to navigate, the longer people will stay.

Search Engine Optimisation

You have your site ready, it’s full of content, great design and ready to launch – how will people find you? This is where SEO comes into play. Optimising your website for the main search engines can help bring free targeted traffic to your website.

The basic rules of SEO are:

  1. Good Title tags. Using your main keywords in your title tag can instantly bring good results.
  2. Make sure your keywords appear within your website. The number of times it appears has started to have less an impact, but in needs to be in your website content.
  3. Be patient. It can easily take a year or so to achieve a good placement in Google for a popular phrase. Remember, the other websites are trying to rank and have been there longer than you. It does take some time.

By sticking to these 3 basic principles and ensuring your site is pleasent on the eye, easy to navigate, and optimised for search engine visits, you will give yourself the best chance on having a successful website.

Analysis of Competitors Websites

  • List of competitors
  • Snippets of competitors
  • We provide recommendations for text copy based on the analysis of competitors websites

Essential Landing Page Elements

  • “Buy” or “Order” button
  • Any advertising on the page
  • Basket on the top of the document
  • Business Hours
  • Calculator
  • Compare with similar items
  • Facebook URL
  • Frequently bought together
  • Google Maps
  • In stock
  • Instagram URL
  • Linkedin URL
  • Live chat
  • New products
  • Payment methods
  • Pinterest URL
  • Price
  • Price list
  • Product feedbacks
  • Product photo
  • Protection with HTTPS protocol
  • Shipping Details and Information
  • Similar/Related items
  • Twitter URL
  • Video
  • Youtube URL

Domain Information

  • Domain Age
  • Domain expiration date (Not available for .au)
  • Website hosting
  • Hosting region
  • IP of the site
  • The number of sites with the same IP
  • NS Records
  • Favicon

Check Your Search Rankings

  • Site positions in Google around the world (+1)
  • All Locations & Languages
  • Country, city or region levels
  • We check local rankings where it matters most
  • High-precision analysis
  • Check search positions in several regions at the same time
  • Monitor the dynamics of search rankings (+1)
  • Available position archive
  • Download position lists in XLS format for selected period
  • Desktop and mobile rankings
  • Top 50 or 100 results

User Metrics

  • Google Analytics
  • Drawing charts
  • % of Bounce Rates
  • View depth of the site
  • Average session time
  • Number of visitors
  • Mobile devices: traffic, bounce rates, visit time (+4)
  • Visits from sources with traffic and bounce rates (+2)
  • Information on the pages with traffic and level of bounce rates (+2)
  • Visits from cities with traffic and bounce rates (+2)
  • Visits from search engines with traffic and bounce rates (+2)
  • Key phrases with bounce rates and traffic from search results (+2)
  • List of all search requests that people used to find your site for one-year period
  • Pages without traffic

Keyword Characteristics

  • Number of main pages in TOP10
  • A list of relevant landing pages
  • The optimal click depth of a landing page
  • Latent semantics (LSI)

On-Page SEO Recommendations

  • Keyword clustering
  • Check landing page relevance
  • Find correct landing page
  • Find the optimal level of the page
  • On-page SEO recommendations
  • Optimal text length
  • Keyword in the main text (+2)
  • Keyword in TITLE (+2)
  • Keyword in DESCRIPTION (+2)
  • Keyword in H1 (+2)
  • Latent semantics (LSI) on the page
  • Number of relevant pages on the site
  • TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4)
  • Estimate the level of the page optimisation

Full SEO Audit

  • Probable Affiliates Check
  • Text Quality Optimisation Test
  • Check for Plagiarism (unoriginal copy)
  • Snippets in Google
  • Number of internal links to landing pages
  • Number of duplicate links on the page
  • Links to other sites
  • Over-spamming in the text
  • Over-spamming in META tags and H1 (+3 factors)
  • Excessive use of bold type
  • Multiple use of the same word in the sentence
  • Multiple use of bigrams in the text and META tags
  • Multiple use of trigrams in the text and META tags
  • Excessive use of headers
  • Skinny pages (with small text)
  • Pages without outgoing internal links
  • Check landing page relevance
  • Pages closed from indexing
  • TITLE = DESCRIPTION
  • TITLE = H1
  • DESCRIPTION = H1
  • H1 = H2, H3, H4
  • TITLE duplicates
  • DESCRIPTION duplicates
  • Not filled TITLE, DESCRIPTION (+2)
  • Number of indexed pages in Google (+2)
  • Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4)
  • Landing pages in the sitemap.xml
  • Non-indexed landing pages
  • Landing pages URLs history
  • Adult content
  • Swear words and profanity

Technical Audit

  • Errors 403, 404
  • Errors 500, 503, 504
  • Not Responding pages
  • Critical HTML errors
  • W3C HTML Validator
  • Multiple redirects
  • Lost images
  • Lost JS
  • Lost CSS
  • Lost files
  • Multiple TITLE tags
  • Multiple DESCRIPTION tags
  • Multiple KEYWORDS tags
  • Multiple H1 tags
  • Pages with rel = “canonical”
  • Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs
  • Correct 404 status code header
  • Duplicate pages
  • Mobile HTML optimisation
  • HTML size optimisation
  • Page speed time
  • Large pages
  • 3 types of Sitemap.xml errors (+3)
  • 27 types of Robots.txt errors (+27)
  • Tag Length: TITLE, DESCRIPTION, H1 (+3)
  • SSL Certificate Checker (+7)
  • Check if the Domain or IP is Blacklisted
  • Pages with program’s error messages
  • Check a website response from User-agent
  • Test the availability of your website from locations worldwide
  • Test the website for Cloaking
  • Test if some search engine is blocked by the website
  • Check a website response from mobile
  • 3 types of External files. (+3)

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