The internet is extremely huge. Google alone lists over 3 billion sites, looking at one each second of the day would take you over 99 years to view them all.
With this, many people can do also build websites design, but how many can actually design a website. The design element is so important and so often overlooked.
If you send out a brochure to your customers, or potential customers, and the brochure is poor quality, what type of image will this reflect on your business? A poor website will do exactly the same.
Colours
When designing a website a very important task is to remember colour co-ordination. Ideally you should aim for a maximum of three main colours, with some subtle variations and tints of these. By using more you run the risk of colours that clash and ultimately less easy on the eye for visitors.
Navigation
Colour co-ordination and navigation are top priorities. If your site isn’t easy to navigate, people will not stay to take in your information. Once you site is designed ask some family or friends to test it out. The easier your website is to navigate, the longer people will stay.
Search Engine Optimisation
You have your site ready, it’s full of content, great design and ready to launch – how will people find you? This is where SEO comes into play. Optimising your website for the main search engines can help bring free targeted traffic to your website.
The basic rules of SEO are:
- Good Title tags. Using your main keywords in your title tag can instantly bring good results.
- Make sure your keywords appear within your website. The number of times it appears has started to have less an impact, but in needs to be in your website content.
- Be patient. It can easily take a year or so to achieve a good placement in Google for a popular phrase. Remember, the other websites are trying to rank and have been there longer than you. It does take some time.
By sticking to these 3 basic principles and ensuring your site is pleasent on the eye, easy to navigate, and optimised for search engine visits, you will give yourself the best chance on having a successful website.
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