It’s critical that you understand your exact target market and the needs of your business when looking to create a presence online. This means there are many points that need to be considered while designing the website. The website should be designed in such a manner that would entice users to buy your products, use your sevices, or generally trigger your chosen call to action.

With every project we begin, we follow a specific checklist of standards: 

  • Easy navigational structures
  • Fixed versus fluid design analysis
  • Corporate colours utilisation
  • Browser safe colours
  • Visual hierarchy analysis
  • CSS style sheet based font formatting
  • Visual design consistency
  • Webpage dimension planning
  • Website page length and content analysis
  • Web design grids for graphics and text placement
  • Page header and footer content analysis
  • Analysis of using tables or divs
  • Web design accessibility analysis
  • Cross-platform compatibility testing
  • Font typefaces planning
  • Use of headings

If you want to achieve success in your business then it is very important for you to get an online presence. You should build a website that reflects your business and carefully targets your audience. Your website should not only look good, but incorporate many unseen complexities. This accordingly requires expertise and knowledge to achieve. 

Analysis of Competitors Websites

  • List of competitors
  • Snippets of competitors
  • We provide recommendations for text copy based on the analysis of competitors websites

Essential Landing Page Elements

  • “Buy” or “Order” button
  • Any advertising on the page
  • Basket on the top of the document
  • Business Hours
  • Calculator
  • Compare with similar items
  • Facebook URL
  • Frequently bought together
  • Google Maps
  • In stock
  • Instagram URL
  • Linkedin URL
  • Live chat
  • New products
  • Payment methods
  • Pinterest URL
  • Price
  • Price list
  • Product feedbacks
  • Product photo
  • Protection with HTTPS protocol
  • Shipping Details and Information
  • Similar/Related items
  • Twitter URL
  • Video
  • Youtube URL

Domain Information

  • Domain Age
  • Domain expiration date (Not available for .au)
  • Website hosting
  • Hosting region
  • IP of the site
  • The number of sites with the same IP
  • NS Records
  • Favicon

Check Your Search Rankings

  • Site positions in Google around the world (+1)
  • All Locations & Languages
  • Country, city or region levels
  • We check local rankings where it matters most
  • High-precision analysis
  • Check search positions in several regions at the same time
  • Monitor the dynamics of search rankings (+1)
  • Available position archive
  • Download position lists in XLS format for selected period
  • Desktop and mobile rankings
  • Top 50 or 100 results

User Metrics

  • Google Analytics
  • Drawing charts
  • % of Bounce Rates
  • View depth of the site
  • Average session time
  • Number of visitors
  • Mobile devices: traffic, bounce rates, visit time (+4)
  • Visits from sources with traffic and bounce rates (+2)
  • Information on the pages with traffic and level of bounce rates (+2)
  • Visits from cities with traffic and bounce rates (+2)
  • Visits from search engines with traffic and bounce rates (+2)
  • Key phrases with bounce rates and traffic from search results (+2)
  • List of all search requests that people used to find your site for one-year period
  • Pages without traffic

Keyword Characteristics

  • Number of main pages in TOP10
  • A list of relevant landing pages
  • The optimal click depth of a landing page
  • Latent semantics (LSI)

On-Page SEO Recommendations

  • Keyword clustering
  • Check landing page relevance
  • Find correct landing page
  • Find the optimal level of the page
  • On-page SEO recommendations
  • Optimal text length
  • Keyword in the main text (+2)
  • Keyword in TITLE (+2)
  • Keyword in DESCRIPTION (+2)
  • Keyword in H1 (+2)
  • Latent semantics (LSI) on the page
  • Number of relevant pages on the site
  • TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4)
  • Estimate the level of the page optimisation

Full SEO Audit

  • Probable Affiliates Check
  • Text Quality Optimisation Test
  • Check for Plagiarism (unoriginal copy)
  • Snippets in Google
  • Number of internal links to landing pages
  • Number of duplicate links on the page
  • Links to other sites
  • Over-spamming in the text
  • Over-spamming in META tags and H1 (+3 factors)
  • Excessive use of bold type
  • Multiple use of the same word in the sentence
  • Multiple use of bigrams in the text and META tags
  • Multiple use of trigrams in the text and META tags
  • Excessive use of headers
  • Skinny pages (with small text)
  • Pages without outgoing internal links
  • Check landing page relevance
  • Pages closed from indexing
  • TITLE = DESCRIPTION
  • TITLE = H1
  • DESCRIPTION = H1
  • H1 = H2, H3, H4
  • TITLE duplicates
  • DESCRIPTION duplicates
  • Not filled TITLE, DESCRIPTION (+2)
  • Number of indexed pages in Google (+2)
  • Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4)
  • Landing pages in the sitemap.xml
  • Non-indexed landing pages
  • Landing pages URLs history
  • Adult content
  • Swear words and profanity

Technical Audit

  • Errors 403, 404
  • Errors 500, 503, 504
  • Not Responding pages
  • Critical HTML errors
  • W3C HTML Validator
  • Multiple redirects
  • Lost images
  • Lost JS
  • Lost CSS
  • Lost files
  • Multiple TITLE tags
  • Multiple DESCRIPTION tags
  • Multiple KEYWORDS tags
  • Multiple H1 tags
  • Pages with rel = “canonical”
  • Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs
  • Correct 404 status code header
  • Duplicate pages
  • Mobile HTML optimisation
  • HTML size optimisation
  • Page speed time
  • Large pages
  • 3 types of Sitemap.xml errors (+3)
  • 27 types of Robots.txt errors (+27)
  • Tag Length: TITLE, DESCRIPTION, H1 (+3)
  • SSL Certificate Checker (+7)
  • Check if the Domain or IP is Blacklisted
  • Pages with program’s error messages
  • Check a website response from User-agent
  • Test the availability of your website from locations worldwide
  • Test the website for Cloaking
  • Test if some search engine is blocked by the website
  • Check a website response from mobile
  • 3 types of External files. (+3)

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