I want to go over our website maintenance plan and i want to address the reason why you need to have a protection plan for your website. So let’s start by answering the question – Why would I need a maintenance plan for my website? Well, honestly website hacks are happening these days and it doesn’t matter what kind of website you have. If you’re a large corporation, a business you’re taking credit cards or if you’re a non-profit, it does not matter. Website hacks are happening to all kinds of sites and there’s different types of website hacks. Think about a web spider that’s crawling over pages and trying to find ways in and injecting malicious code or malicious malware, that can really do some harm to your website.

Other hacks are basically where somebody hacks into your website or breaks into your website and just takes your website down or distribute malware throughout your server so it can be very devastating. Worst-case scenarios i’ve seen sites go down and they can actually get blacklisted from google which means that google will display a little warning on your site says this “site may be hacked.” That’s a great way to lose traffic and ultimately to lose business and to lose money when people are afraid to visit your website. This can take months to get remedied and clean because we need to talk to Google, there’s quite an extensive process there.

It’s more important than ever to have your website protected. We’ve created a custom plan that includes four main parts:

#1 – In our plan is maintenance this includes us updating wordpress, updating the theme, making sure all plugins and all the tools used in your website are up-to-date. This is the best way to avoid a hack because as soon as a tool gets out of date it’s vulnerable and somebody may be able to find a way in. #1 is to keep everything up to date. We also will clean the site out daily on this as well so we’ll clean out spam comments, we’ll make sure everything’s optimised, we’ll clean the database and some other technical, geeky stuff that will help your site perform better.

#2 – A firewall. Think of this as a security net around your website so it’s basically a net that is protecting your site from bots and spammers and hackers and things like this so it’s basically something to catch that will only let good real computers in good traffic coming through. So that’s kind of the security end of our plan.

#3 – Backing up the website. This is extremely important because no matter how cautious we are, we want to make sure we have a fresh backup ready to restore at a moment’s notice. We take hourly, daily, weekly or monthly backups of your website depending on how frequently you update it and we can restore at a few minutes notice.

#4 – Reporting. We offer a monthly report to all of our clients on the maintenance plan where you’ll not only see what we did to update and maintain your website but we give you a Google Analytics report of your site traffic so you can see site page views.

Those are the four main parts to our website maintenance plan. I highly recommend it – it’s very important when you have a site that’s live on the internet that you have it protected, secured and maintained. A website hack can be devastating to your business. It can really hurt your business if you are hacked, so I highly recommend having a protection plan for your website if its not protected already.

If you have any questions just let me know..

Analysis of Competitors Websites

  • List of competitors
  • Snippets of competitors
  • We provide recommendations for text copy based on the analysis of competitors websites

Essential Landing Page Elements

  • “Buy” or “Order” button
  • Any advertising on the page
  • Basket on the top of the document
  • Business Hours
  • Calculator
  • Compare with similar items
  • Facebook URL
  • Frequently bought together
  • Google Maps
  • In stock
  • Instagram URL
  • Linkedin URL
  • Live chat
  • New products
  • Payment methods
  • Pinterest URL
  • Price
  • Price list
  • Product feedbacks
  • Product photo
  • Protection with HTTPS protocol
  • Shipping Details and Information
  • Similar/Related items
  • Twitter URL
  • Video
  • Youtube URL

Domain Information

  • Domain Age
  • Domain expiration date (Not available for .au)
  • Website hosting
  • Hosting region
  • IP of the site
  • The number of sites with the same IP
  • NS Records
  • Favicon

Check Your Search Rankings

  • Site positions in Google around the world (+1)
  • All Locations & Languages
  • Country, city or region levels
  • We check local rankings where it matters most
  • High-precision analysis
  • Check search positions in several regions at the same time
  • Monitor the dynamics of search rankings (+1)
  • Available position archive
  • Download position lists in XLS format for selected period
  • Desktop and mobile rankings
  • Top 50 or 100 results

User Metrics

  • Google Analytics
  • Drawing charts
  • % of Bounce Rates
  • View depth of the site
  • Average session time
  • Number of visitors
  • Mobile devices: traffic, bounce rates, visit time (+4)
  • Visits from sources with traffic and bounce rates (+2)
  • Information on the pages with traffic and level of bounce rates (+2)
  • Visits from cities with traffic and bounce rates (+2)
  • Visits from search engines with traffic and bounce rates (+2)
  • Key phrases with bounce rates and traffic from search results (+2)
  • List of all search requests that people used to find your site for one-year period
  • Pages without traffic

Keyword Characteristics

  • Number of main pages in TOP10
  • A list of relevant landing pages
  • The optimal click depth of a landing page
  • Latent semantics (LSI)

On-Page SEO Recommendations

  • Keyword clustering
  • Check landing page relevance
  • Find correct landing page
  • Find the optimal level of the page
  • On-page SEO recommendations
  • Optimal text length
  • Keyword in the main text (+2)
  • Keyword in TITLE (+2)
  • Keyword in DESCRIPTION (+2)
  • Keyword in H1 (+2)
  • Latent semantics (LSI) on the page
  • Number of relevant pages on the site
  • TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4)
  • Estimate the level of the page optimisation

Full SEO Audit

  • Probable Affiliates Check
  • Text Quality Optimisation Test
  • Check for Plagiarism (unoriginal copy)
  • Snippets in Google
  • Number of internal links to landing pages
  • Number of duplicate links on the page
  • Links to other sites
  • Over-spamming in the text
  • Over-spamming in META tags and H1 (+3 factors)
  • Excessive use of bold type
  • Multiple use of the same word in the sentence
  • Multiple use of bigrams in the text and META tags
  • Multiple use of trigrams in the text and META tags
  • Excessive use of headers
  • Skinny pages (with small text)
  • Pages without outgoing internal links
  • Check landing page relevance
  • Pages closed from indexing
  • TITLE = H1
  • H1 = H2, H3, H4
  • TITLE duplicates
  • DESCRIPTION duplicates
  • Not filled TITLE, DESCRIPTION (+2)
  • Number of indexed pages in Google (+2)
  • Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4)
  • Landing pages in the sitemap.xml
  • Non-indexed landing pages
  • Landing pages URLs history
  • Adult content
  • Swear words and profanity

Technical Audit

  • Errors 403, 404
  • Errors 500, 503, 504
  • Not Responding pages
  • Critical HTML errors
  • W3C HTML Validator
  • Multiple redirects
  • Lost images
  • Lost JS
  • Lost CSS
  • Lost files
  • Multiple TITLE tags
  • Multiple DESCRIPTION tags
  • Multiple KEYWORDS tags
  • Multiple H1 tags
  • Pages with rel = “canonical”
  • Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs
  • Correct 404 status code header
  • Duplicate pages
  • Mobile HTML optimisation
  • HTML size optimisation
  • Page speed time
  • Large pages
  • 3 types of Sitemap.xml errors (+3)
  • 27 types of Robots.txt errors (+27)
  • Tag Length: TITLE, DESCRIPTION, H1 (+3)
  • SSL Certificate Checker (+7)
  • Check if the Domain or IP is Blacklisted
  • Pages with program’s error messages
  • Check a website response from User-agent
  • Test the availability of your website from locations worldwide
  • Test the website for Cloaking
  • Test if some search engine is blocked by the website
  • Check a website response from mobile
  • 3 types of External files. (+3)

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