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Website Maintenance Plan

Website Maintenance Plan

I want to go over our website maintenance plan and i want to address the reason why you need to have a protection plan for your website. So let’s...

Analysis of Competitors Websites

  • List of competitors
  • Snippets of competitors
  • We provide recommendations for text copy based on the analysis of competitors websites

Essential Landing Page Elements

  • “Buy” or “Order” button
  • Any advertising on the page
  • Basket on the top of the document
  • Business Hours
  • Calculator
  • Compare with similar items
  • Facebook URL
  • Frequently bought together
  • Google Maps
  • In stock
  • Instagram URL
  • Linkedin URL
  • Live chat
  • New products
  • Payment methods
  • Pinterest URL
  • Price
  • Price list
  • Product feedbacks
  • Product photo
  • Protection with HTTPS protocol
  • Shipping Details and Information
  • Similar/Related items
  • Twitter URL
  • Video
  • Youtube URL

Domain Information

  • Domain Age
  • Domain expiration date (Not available for .au)
  • Website hosting
  • Hosting region
  • IP of the site
  • The number of sites with the same IP
  • NS Records
  • Favicon

Check Your Search Rankings

  • Site positions in Google around the world (+1)
  • All Locations & Languages
  • Country, city or region levels
  • We check local rankings where it matters most
  • High-precision analysis
  • Check search positions in several regions at the same time
  • Monitor the dynamics of search rankings (+1)
  • Available position archive
  • Download position lists in XLS format for selected period
  • Desktop and mobile rankings
  • Top 50 or 100 results

User Metrics

  • Google Analytics
  • Drawing charts
  • % of Bounce Rates
  • View depth of the site
  • Average session time
  • Number of visitors
  • Mobile devices: traffic, bounce rates, visit time (+4)
  • Visits from sources with traffic and bounce rates (+2)
  • Information on the pages with traffic and level of bounce rates (+2)
  • Visits from cities with traffic and bounce rates (+2)
  • Visits from search engines with traffic and bounce rates (+2)
  • Key phrases with bounce rates and traffic from search results (+2)
  • List of all search requests that people used to find your site for one-year period
  • Pages without traffic

Keyword Characteristics

  • Number of main pages in TOP10
  • A list of relevant landing pages
  • The optimal click depth of a landing page
  • Latent semantics (LSI)

On-Page SEO Recommendations

  • Keyword clustering
  • Check landing page relevance
  • Find correct landing page
  • Find the optimal level of the page
  • On-page SEO recommendations
  • Optimal text length
  • Keyword in the main text (+2)
  • Keyword in TITLE (+2)
  • Keyword in DESCRIPTION (+2)
  • Keyword in H1 (+2)
  • Latent semantics (LSI) on the page
  • Number of relevant pages on the site
  • TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4)
  • Estimate the level of the page optimisation

Full SEO Audit

  • Probable Affiliates Check
  • Text Quality Optimisation Test
  • Check for Plagiarism (unoriginal copy)
  • Snippets in Google
  • Number of internal links to landing pages
  • Number of duplicate links on the page
  • Links to other sites
  • Over-spamming in the text
  • Over-spamming in META tags and H1 (+3 factors)
  • Excessive use of bold type
  • Multiple use of the same word in the sentence
  • Multiple use of bigrams in the text and META tags
  • Multiple use of trigrams in the text and META tags
  • Excessive use of headers
  • Skinny pages (with small text)
  • Pages without outgoing internal links
  • Check landing page relevance
  • Pages closed from indexing
  • TITLE = DESCRIPTION
  • TITLE = H1
  • DESCRIPTION = H1
  • H1 = H2, H3, H4
  • TITLE duplicates
  • DESCRIPTION duplicates
  • Not filled TITLE, DESCRIPTION (+2)
  • Number of indexed pages in Google (+2)
  • Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4)
  • Landing pages in the sitemap.xml
  • Non-indexed landing pages
  • Landing pages URLs history
  • Adult content
  • Swear words and profanity

Technical Audit

  • Errors 403, 404
  • Errors 500, 503, 504
  • Not Responding pages
  • Critical HTML errors
  • W3C HTML Validator
  • Multiple redirects
  • Lost images
  • Lost JS
  • Lost CSS
  • Lost files
  • Multiple TITLE tags
  • Multiple DESCRIPTION tags
  • Multiple KEYWORDS tags
  • Multiple H1 tags
  • Pages with rel = “canonical”
  • Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs
  • Correct 404 status code header
  • Duplicate pages
  • Mobile HTML optimisation
  • HTML size optimisation
  • Page speed time
  • Large pages
  • 3 types of Sitemap.xml errors (+3)
  • 27 types of Robots.txt errors (+27)
  • Tag Length: TITLE, DESCRIPTION, H1 (+3)
  • SSL Certificate Checker (+7)
  • Check if the Domain or IP is Blacklisted
  • Pages with program’s error messages
  • Check a website response from User-agent
  • Test the availability of your website from locations worldwide
  • Test the website for Cloaking
  • Test if some search engine is blocked by the website
  • Check a website response from mobile
  • 3 types of External files. (+3)

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