OUR TIPS AND RECOMMENDATIONS IN
SPREAD THE WORD
When your website goes live, the most important thing to do is always to tell people about it. As people start to visit your site, it will help google index it faster and start improving your search rankings. Here are some ways to consider getting the word out:
Word of Mouth
Word of mouth is still the most powerful referral. If you’re as excited as we are when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That’s valuable feedback that may come in handy when considering changes and additions to the site moving forward.
Use your network of Facebook friends, family or coworkers to get the word out. You’ll be surprised how far one post can go when it’s shared and liked. Also, if you’re active on Linkedin, Instagram or other social platforms, share away!!
If you have a newsletter or email list, be sure to let them know that the new site has launched and even more importantly, how it can help their business and add value to them. We have services that can help you build and stay in contact with your email list.
Ask for Reviews
Online reviews are more important than ever. For businesses being found online, a user will look at reviews almost immediately. There are many different platforms that your users can submit reviews, but here are some we recommend:
We highly recommend Google reviews. They are generally what people find when they search for your site on Google. You can either have your customers google your business, then leave a review OR you can use Googles own tool here.
Facebook reviews are great, and are now a more reputable spot for customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it.
Depending on your business model, if you offer a local attraction or service business Trip Advisor is a very popular place for users to learn about your business and read previous reviews. Having your happy clients post positive reviews here is always a good thing.
Keep Things Fresh & Updated
After your website has been live for some time, we recommend making a few touches to keep it fresh. Particularly if you have a website with repeat or recurring visitors. The fresher it is, the more it will show you as an authority in your field. Here are some of our suggestions:
Change Out Images
Changing or update your hero images at least twice a year. If your website has a main image right when you open the front page, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your website and therefore making it more valuable for current for them.
If your website has been sitting for more than a year, it really is time to spice it up. Whether it’s making some layout changes or adjusting or adding some new colours to your design, staying fresh is a GREAT way to keep people coming back.
Keep Things Updated
Things change, staff, hours or services change for your business. There’s nothing worse than having wrong information on a website, or having a staff members photo on the page who doesn’t work there anymore. Keeping your website updated with current relevant information about your business is crucial to staying fresh.
Add New Site Content
A website is viewed by search engines as being “alive” or “dead.” An “alive” website is bringing in visitors, getting both new and returning users, being updated, posting new content. If your site is “dead”, for example; not being managed, updated or taken care of, it can impact your search ranking dramatically. Here’s some options on how to build some new website content:
Blogging sounds a bit overrated and useless to a lot of people, but facts are facts – websites with blogs that are regularly updated drive 30-40% more traffic to their sites than their competitors. Search engines will often pick up blog articles before picking up major website pages. If you can contribute quality content that is well thought out and valuable to your customers, you will bring in more visitors. Don’t be afraid to use social media and use your network to get the word out.
It’s good practice to not only update your images and graphics, but also your content. If you have more services to add to your site, do it! Google especially LOVES seeing that a site is being added to.
If things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show the search engines that your site is being maintained and is very much “alive”.
Protect Your Website
Over 50% of all web traffic is currently spammers, bots, malware and hackers. If you haven’t already joined with us in protecting your website, we very highly recommend it.
The fact is, sites are getting hacked left, right and centre these days and for no reason other than a hacker in some random city, a world away, just happens to find a way in.
If your site isn’t protected and secured, it’s only a matter of time before there’s a breach.
Our Care & Maintenance lets you (and us) sleep better at night knowing that your site is protected.